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The main factor for the success of Toyota, the number-one company for customer service, is not only its customer focus, but also its products. Toyota provides the products that customers most want to buy, and designs models that meet people's changing priorities. In particular, it has responded to the industry trend by providing smaller, more environmentally friendly cars, such as the Prius, a hybrid car with both petrol and electric engines.However, Toyota's after-sales service too is very much appreciated. "They do everything to make clients satisfied," says one respondent.Toyota's reward for its world-beating customer service is not just to be the world's most profitable carmaker. It is on course to become the world's biggest producer.Three very different computer companies, fill the second, third and fourth slots - Dell, IBM and Microsoft. IBM and Dell are nominated for being customer-focused, wlile Microsoft scored more highly on products.
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