Indian Companies Are Adding Western

Indian Companies Are Adding Western Flavor
Arun Kumar had never shaken hands with a foreigner nor needed to wear a necktie. He vaguely thought that raising a toast had something to do with eating bread. But Mr. Kumar, 27, and six other engineers were recently recruited by the Hyderabad offices of Sierra Atlantic a software company based in Fremont, Calif. And before they came face-to-face with American customers, the new employees went through a challenging four-week training session aimed at providing them with global-employee skills like learning how to speak on a conference call and how to address colleagues.
As more and more service jobs migrate to India, such training programs are increasingly common Sierra Atlantic say that one-fourth of its 400 employees working out of the Hyderabad offices are constantly interacting with foreigners.
For Sierra and other, the training in Western ways is intended not only to help employees perform daily business interactions with American or European colleagues and customers but also to help the companies transcend their image as cheap labor.
“Your interaction with people of other cultures will only increase,” Colonel Gowri Shankar, Sierra’s trainer, told Mr. Kumar and half a dozen other young engineers, “and you should be equally at ease whether in Hyderabad or Houston. The Sierra programmers listened attentively as Colonel Shankar listed common complaint: speaking one of India’s many languages in front of foreigners, questioning colleagues about their compensation, and cracking ethnic jokes. He is compromising on punctuality and protocol. “Americans are friendly but do not slap an American on his back or call him by his first name in the first meeting,” said Colonel Shankar.
Some companies are already seeing the benefits of training. Sierra said that in February, its Indian unit won a bid against an Indian competitor because the Sierra employees were seen as a better fit. “It all adds up to better rates and bigger projects,” said the project leader, Kalyani Manda.

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Indijske kompanije koja Dodavanje zapadne Flavor
Arun Kumar nikada nije rukovao sa strancem, niti potrebno da nose kravatu. On je mislio da je nejasno podizanje zdravicu ima veze sa jede kruh. Ali gospodin Kumar, 27, i još šest inženjeri su nedavno regrutirao od ureda Hyderabad Sijera Atlantic softverske kompanije sa sjedištem u Fremont, Kalifornija. I prije nego što su došli licem u lice sa američkim kupcima, nove zaposlene prošao kroz izazovan četvoronedeljni obuku u cilju pružajući im vještinama globalnim-radnik kao učenje kako da govore u konferencijski poziv i kako da se obrati kolegama.
Kako sve više i više radnih mjesta uslugu migriraju u Indiju, takve programe obuke su sve zajedničke Sijera Atlantic kažu da je jedan -fourth svojih 400 zaposlenih koji rade izvan ureda Hyderabad se stalno u interakciji sa strancima.
Za Sierra i drugih, obuku u zapadnoj načina ima za cilj ne samo da pomogne zaposlenima obavljaju svakodnevne poslovne interakcije s američkim ili evropskim kolegama i kupcima, ali i da pomogne kompanije nadilaze njihov imidž kao jeftina radna snaga.
"Tvoj interakciju s ljudima drugih kultura će samo povećati," Pukovnik Gowri Shankar, Sijera trener, rekao je gospodin Kumar i pola tuceta drugih mladih inženjera, "i trebalo bi biti podjednako opušteno li u Hyderabad ili Houston. Sierra programeri pažljivo slušao kao pukovnik Shankar navedene zajedničku tužbu: govori jedan od Indije mnoge jezike pred strancima, ispitivanja kolege o njihovim naknadu, i pucanje etničke šale. On je kompromisa na točnost i protokola. "Amerikanci su prijateljski, ali ne udari Amerikanac na leđima ili nazovite ga njegovo ime na prvom sastanku", rekao je pukovnik Shankara.
Neke kompanije su već vide prednosti treninga. Sierra je rekao da je u februaru, svojim Indian jedinici osvojio pokušaju protiv indijskog konkurenta, jer zaposleni u Sijera su viđeni kao bolje odgovara. "Sve se svodi na bolje stope i veće projekte", rekao je voditelj projekta, Kalyani Manda.