Persuasion is the art of convincing

Persuasion is the art of convincing someone to agree with your
point of view. According to the ancient Greek philosopher Aristotle, there
are three basic tools of persuasion: ethos, pathos, and logos.
Ethos is a speaker’s way of convincing the audience that she is a
credible source. An audience will consider a speaker credible if she seems
trustworthy, reliable, and sincere. This can be done in many ways. For
example, a speaker can develop ethos by explaining how much experience
or education she has in the field. After all, you would be more likely to listen
to advice about how to take care of your teeth from a dentist than a
firefighter. A speaker can also create ethos by convincing the audience that she is a good person who has their best interests at heart. If an audience cannot trust you, you will not be able to persuade them.
Pathos is a speaker’s way of connecting with an audience’s emotions. For example, a speaker who is trying to convince an audience to vote for him might say that he alone can save the country from a terrible war. These words are intended to fill the audience with fear, thus making them want to vote for him. Similarly, a charity organization that helps animals might show an audience pictures of injured dogs and cats. These images are intended to fill the viewers with pity. If the audience feels bad for the animals, they will be more likely to donate money.
Logos is the use of facts, information, statistics, or other evidence to make your argument more convincing. An audience will be more likely to believe you if you have data to back up your claims. For example, a commercial for soap might tell you that laboratory tests have shown that their soap kills all 7,000,000 of the bacteria living on your hands right now. This piece of information might make you more likely to buy their brand of soap. Presenting this evidence is much more convincing than simply saying “our soap is the best!” Use of logos can also increase a speaker’s ethos; the more facts a speaker includes in his argument, the more likely you are to think that he is educated and trustworthy.
Although ethos, pathos, and logos all have their strengths, they are often most effective when they are used together. Indeed, most speakers use a combination of ethos, pathos, and logos to persuade their audiences. The next time you listen to a speech, watch a commercial, or listen to a friend try to convince you to lend him some money, be on the lookout for these ancient Greek tools of persuasion.

Resultados (español) 1:

Persuasión es el arte de convencer a alguien de acuerdo con su punto de vista. Según el antiguo filósofo griego Aristóteles, seson tres las herramientas básicas de la persuasión: ethos, pathos y logos. Ethos es la manera de un altavoz de convencer a la audiencia que ella es unafuente de credibilidad. Un público considerará un orador creíble si parecedigno de confianza, fiable y sincero. Esto puede hacerse de muchas maneras. Paraejemplo, un altavoz puede desarrollar ethos explicando cómo mucha experienciao ella tiene en el campo de la educación. Después de todo, sería más probable que escucharConsejos sobre cómo cuidar los dientes de un dentista de unbombero. Un altavoz puede crear también ethos por convencer a la audiencia que ella es una buena persona que tiene sus mejores intereses en el corazón. Si una audiencia no confiarán en ti, no ser capaz de persuadirlos. Pathos es de un altavoz conectar con las emociones de la audiencia. Por ejemplo, un orador que trata de convencer a una audiencia a votar por él podría decir que sólo él puede salvar el país de una guerra terrible. Estas palabras son para el público se llenan de miedo, lo que quiere votar por él. Del mismo modo, una organización de caridad que ayuda a los animales podría mostrar una fotos de la audiencia de heridas perros y gatos. Estas imágenes son para los espectadores se llenan de compasión. Si la audiencia se siente mal por los animales, serán más propensos a donar dinero. Logos is the use of facts, information, statistics, or other evidence to make your argument more convincing. An audience will be more likely to believe you if you have data to back up your claims. For example, a commercial for soap might tell you that laboratory tests have shown that their soap kills all 7,000,000 of the bacteria living on your hands right now. This piece of information might make you more likely to buy their brand of soap. Presenting this evidence is much more convincing than simply saying “our soap is the best!” Use of logos can also increase a speaker’s ethos; the more facts a speaker includes in his argument, the more likely you are to think that he is educated and trustworthy. Although ethos, pathos, and logos all have their strengths, they are often most effective when they are used together. Indeed, most speakers use a combination of ethos, pathos, and logos to persuade their audiences. The next time you listen to a speech, watch a commercial, or listen to a friend try to convince you to lend him some money, be on the lookout for these ancient Greek tools of persuasion.